July 17th, 2009 | by Remy Allis | published in Technology Branding
One of the most subjective processes in launching a new company/product is choosing a name. One that encapsulates the brand promise, product portfolio, personality, values, etc. and accelerates the company/product to an increased state of value.
Before proceeding down this often treacherous path, take a common-day example to heart. Think of the last time you chose [...]
July 8th, 2009 | by Remy Allis | published in Consumer Electronics, Effects of Recession, Technology Branding
The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream. I welcome comments and additions.
“Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A derivative of this burgeoning optimism is currently [...]
June 29th, 2009 | by Remy Allis | published in Technology Branding
While reading this month’s Inc. issue, I came across a very powerful visual that stood apart from all of the images of leisurely entrepreneurs seeming intelligent. The image looked like a mesh between a paperclip and a leveling tool.
What pulled me in further was a quote by the CEO stating, “Your physician has a lot [...]
June 29th, 2009 | by Remy Allis | published in Effects of Recession, Technology Branding
A post in Business Week Online earlier this year, is worth reblogging. Bruce Nussbaum, is a seasoned writer who focuses on innovations in all areas - technology, service, design, communication, etc. His articulation of the 10 worst mistakes you can make in a recession are a perspective refreshment as we enter the second half of 2009 [...]
June 5th, 2009 | by Remy Allis | published in Technology Branding
As someone heavily involved in B2B technology branding, I dream in acronyms.
It seems that for every million in company revenue, 10-20 acronyms can be born. While I understand the short-hand exercise and quite honestly many would be writing all day to spell out each acronym, I also believe we begin to wear them like [...]
May 11th, 2009 | by Remy Allis | published in Consumer Electronics, Technology Branding
When digging deeper into your core demographics, often you find surprises of ways that connect them outside of “male/24-34/tech spirited/golfer, father, entrepreneur.” Taking the time to study the individuals, say through an ethnography, may reveal other threads that tie your audience. Perhaps they are also all Trekkies? CNET gives the top 7 sites where you [...]
May 1st, 2009 | by Remy Allis | published in Consumer Electronics, Technology Branding
I’m typically an early adopter, or at least on the early part of the curve, but I also am a highly tactile, visual learner/thinker. Perhaps this is why I have yet to buy a Kindle. I do know once I use one, that I’ll likely become addicted, a tech trait I covet. But the smell [...]
March 30th, 2009 | by Remy Allis | published in Consumer Electronics, Technology Branding
A harmonious marriage was released today, Skype has finally launched on the iPhone. The free app will be available shortly on ITunes making it easy to see your loved ones and business types while going about your daily life (barring you are close to a Wi-Fi source as the video capability won’t work over your [...]
March 23rd, 2009 | by Remy Allis | published in Consumer Electronics, Technology Branding
I flew Virgin America over the weekend, my airline of choice. I will spend just a little extra to use the simple kiosks stands equipped with orchids, sit at the gate as Coldplay fills the air and walk onto the plane where the purple glow feels cozy and comforting. I always sit down in my seat, excitedly [...]
March 6th, 2009 | by Remy Allis | published in Green Technology, Technology Branding
GE’s interactive “Smart Grid technology” YouTube spot shows you how to create your own virtual Smart Grid - with only a printer, a webcam and a microphone. Impressive and a unique approach to connect consumers with the company’s value of innovation. The site is also visually engaging.
March 3rd, 2009 | by Remy Allis | published in Consumer Electronics, Green Technology, Technology Branding
The eco-trendy trendwatching.com March 2009 Brief was released today over my eco-Apple which sits by my eco-java in my eco-office with my eco-ant problem. The trendwatchers have been busy creating eco-lingo to coin consumer behavior. With the study from Reuters asserting that 82% of consumers buy green despite the battered economy, green practices and claims have [...]
February 23rd, 2009 | by Remy Allis | published in Consumer Electronics, Technology Branding
As a brand specialist in consumer electronics, almost every meeting I’m in with the CMO or VP of Sales they say “we’re in the technology business, so we should probably have a good website.” How many at the time of this statement have a good website? Almost zero.
But, the more important question is what is [...]
February 5th, 2009 | by Remy Allis | published in Brand Research, Technology Branding
When I first began as a brand planner at DDB in Seattle some 10+ years ago, I spent months collecting insights into what consumers thought about brands - at the most elementary form was word-association. This type of impromptu visceral reaction gave an interesting glimpse into how the brand fit into the target’s life (or [...]
January 29th, 2009 | by Remy Allis | published in Technology Branding
A great quote by Seth Godin author of marketing “bibles” like Purple Cow, Free Prize Inside and Small is the New Big.
“If the marketplace isn’t talking about you, there’s a reason. If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.
The reason is that you’re boring. (I [...]
