May 4th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
Over the weekend, Dell launched a female-targeted microsite called Della - primarily focusing on the exploding netbook market. Through visual and behavioral language, the site was created to appeal solely to women and is yet another attempt to capture this influential gender using a more mass-relatable approach than the Adamo by Dell. Below are my thoughts on its [...]
March 24th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
While flipping through the pages of Fast Company’s April 2009 issue, this clip to the left caught my eye. The Zikmu, by Parrot looks like two big trumpets with a small ipod on the top. The cool look made me dig further to find a product launch flash site and an inspiring video from Philippe Starck himself.
As [...]
March 17th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
As the iPhone OS 3.0 will no doubt steal the blogosphere today, I thought it important to give some well deserved credit to the other white meat - the new PC debut, Adamo by Dell. There has been great anticipation to the official release and finally they are available today.
The Adamo, latin for “to fall in [...]
March 13th, 2009 | by Remy Allis | published in Consumer Electronics, Effects of Recession, Marketing to Women
There are many facts supporting female’s power over purchases made in every B2C sector. Although, most of these studies don’t further segment women into those who drive the female consumer to make these choices. Just as in any other demographic segmentation there are those who influence and those who are influenced.
The strategic challenge becomes highly-complex [...]
March 5th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
I experienced technology fear yesterday. Not personally, but genetically - my mother was looking up someone’s name in …. THE WHITE PAGES. Her fingers were doing the walking. I don’t know the last time I opened a big clunky phone book, put my fingers on the page thus smearing the ink, and squinted my eyes [...]
March 4th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
In an article by Caroline Winnett, Chief Marketing Officer, NeuroFocus titled “Gender and Marketing: The Female Brain,” Ms. Winnett articulates the results from NeuroFocus’s research on how marketing to women is different than marketing to men on a neurological level. This science, used by some of the top consumer packaging brands such as Frito-Lay, measures brainwaves, eye-tracking and [...]
February 27th, 2009 | by Remy Allis | published in Marketing to Women
I watched the “Beat the BS” video yesterday for the Nike Women Gamechangers campaign which highlights historical gender stereotypes that have prevented equality for women in sports over the years. What’s meant to be an over-the-top satirical video about the fragility and naivety of women left me irritated.
Mind you, not irritated about the “male-dominated” world women [...]
February 24th, 2009 | by Remy Allis | published in Marketing to Women
Without giving up the magic of Allis, I want to share some subtle and overt ways to make a brand more female-targeted (which does not mean male-alienating) and allow CE companies to capitalize on the $80B spent by this consumer.
Branding:
Find a unique way to connect individually with a woman (Costco called 1M people that bought [...]
February 12th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
Last year I walked into Best Buy in search of a TV.
I went in with an open mind (this was also the opportunity to do a little research), setting my criteria at simply buying a piano black, big-ish, LCD HDTV. Being in the industry I understand resolution, contrast ratio, and the need for inputs for [...]
February 11th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
Long are the days of the Tupperware party, Wii Fit parties are now the craze.
Savvy videogaming marketers are seeing the opportunity to target products towards females, specifically boomers. With the Wii supporting messages of fitness, mental agility and social interaction, women have flooded the gamers market.
A new study by Packaged Facts released on January 15th, states:
“America’s [...]
February 10th, 2009 | by Remy Allis | published in Marketing to Women
In New York Times Magazine this week, photographer Paolo Pellegrin captures iconic shots of Oscar-nominated celebrities in their daily life. While their “daily life” is different than ours and certainly these pictures are pushed for artistic reasons, this photograph of Penélope Cruz is a great depiction of technology as an every-day accessory.
February 10th, 2009 | by Remy Allis | published in Marketing to Women
According to research from Integrated Media Measurements, women aged 30-39 are most likely to multitask using their laptop and TV simultaneously, doing so an average of 23.3 minutes a day. While at first glance, this may seem like a trivial fact, but it debunks myths that teens or men are the multi-media hounds.
A great insight [...]
February 6th, 2009 | by Remy Allis | published in Marketing to Women
I had decided at the beginning of this week that I wouldn’t blog about Super Bowl XLIII for several reasons:
1. It’s not really about technology, although you subconsciously looked at the logo on your TV at least 50 times
2. Everyone is writing about it
3. I’m definitely a fair-weather football enthusiast - the food and people-watching [...]
February 4th, 2009 | by Remy Allis | published in Marketing to Women
Maybe a bad morphing of “Innovate or Die” but of critical importance none-the-less. As CE sales are forecasted to decrease by .6% in 2009 (Consumer Electronics Association, Jan ‘09), now is the time to be in tune with what consumers want. And by consumers, I mean women. Women buy 57% of consumer electronics, but influence [...]
