Green Technology ::

Green Technology

GE’s combination of art, science and technology

March 6th, 2009 | by Remy Allis | published in Green Technology, Technology Branding

GE’s interactive “Smart Grid technology” YouTube spot shows you how to create your own virtual Smart Grid - with only a printer, a webcam and a microphone. Impressive and a unique approach to connect consumers with the company’s value of innovation. The site is also visually engaging.

Eco-blogging on eco-messaging

March 3rd, 2009 | by Remy Allis | published in Consumer Electronics, Green Technology, Technology Branding

The eco-trendy trendwatching.com March 2009 Brief was released today over my eco-Apple which sits by my eco-java in my eco-office with my eco-ant problem. The trendwatchers have been busy creating eco-lingo to coin consumer behavior. With the study from Reuters asserting that 82% of consumers buy green despite the battered economy, green practices and claims have [...]

10 worst mistakes that quell innovation:

10 Fire talent.
9 Cut back on technology.
8 Reduce Risk. Give into the instinct to be conservative.
7 Stop new product development.
6 Replace growth-oriented CEOs with cost-cutting CEOs.
5 Retreat from globalization.
4 Replace innovation as key strategy.
3 Change performance metrics.
2 Reinforce hierarchy over collaboration.
1 Only look internally for change.
Welcome to Allis Inc.