After perusing a topline report for “B-to-B Marketing in 2009: Trends in Strategy and Spending” by MarketingProfs/Forrester Research, I thought one chart important to share with my readers. It points to a significant increase in developing digital tactics due to more cost-efficiency and targeted reach. While communicating digitally is certainly predominant, you can see marketing [...]

The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream.  I welcome comments and additions.

“Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A derivative of this burgeoning optimism is currently [...]

A post in Business Week Online earlier this year, is worth reblogging. Bruce Nussbaum, is a seasoned writer who focuses on innovations in all areas - technology, service, design, communication, etc. His articulation of the 10 worst mistakes you can make in a recession are a perspective refreshment as we enter the second half of 2009 [...]

With the influx of freelancers symptomatic from the outflux in agency layoffs, there is a new agency business model emerging. One that won’t be beneficial to clients.
A hypothesis: A large client comes to an agency needing a campaign including TV, print, digital, and/or buzz. A couple years ago, the agency would have created a highly complex Excel spreadsheet [...]

When is haggling appropriate? At car dealerships, tourist traps, and perhaps with your cable provider. But, haggling is becoming more and more common with retailers suffering. A writer from the New York Times had one such experience at Best Buy this weekend. He was able to negotiate down his 42″ LG Plasma and also include a [...]

For my faithful followers (in the millions now! ;)), my sincerest apologies for slacking on keeping up with my blog. Since we last spoke, I’ve had two things happen:

I’ve been busy practicing what I preach
I had my laptop stolen by the Best Buy Guy

Ok, maybe not a Best Buy Guy specifically, but a guy/girl who [...]

When speaking of luxury, one typically thinks of Prada, BMW, or perhaps Eames. When speaking of technology, does “luxury” come into play? Typically not, says Tim Herbert, senior director market research for CEA (Consumer Electronics Association).
One difference between CE and other markets like jewelry is CE products are considered more necessity than luxury in many [...]

There are many facts supporting female’s power over purchases made in every B2C sector. Although, most of these studies don’t further segment women into those who drive the female consumer to make these choices. Just as in any other demographic segmentation there are those who influence and those who are influenced.
The strategic challenge becomes highly-complex [...]

The Nielsen Company released an article today by Mitch Barnes, president of their Greater China division that asks the important question, “Should we continue to invest in innovation or should we save our money [during tough economic times]?” Certainly, a question on the minds of consumer electronics companies.
Nielsen studied recessionary times in a variety of markets [...]

A great anti-gadget message.

With my daily reading on CE blogs and news sites, I visually cringe when reporters or bloggers use the word gadget. Some use it in their title, like this blog “Shiny Shiny: A Girl’s Guide to Gadgets,” and some use it when describing the entire CE category. 
I looked up the word at dictionary.com and Merriam-Webster [...]