The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream.  I welcome comments and additions.

“Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A derivative of this burgeoning optimism is currently [...]

When digging deeper into your core demographics, often you find surprises of ways that connect them outside of “male/24-34/tech spirited/golfer, father, entrepreneur.” Taking the time to study the individuals, say through an ethnography, may reveal other threads that tie your audience. Perhaps they are also all Trekkies? CNET gives the top 7 sites where you [...]

Over the weekend, Dell launched a female-targeted microsite called Della - primarily focusing on the exploding netbook market. Through visual and behavioral language, the site was created to appeal solely to women and is yet another attempt to capture this influential gender using a more mass-relatable approach than the Adamo by Dell. Below are my thoughts on its [...]

I’m typically an early adopter, or at least on the early part of the curve, but I also am a highly tactile, visual learner/thinker. Perhaps this is why I have yet to buy a Kindle. I do know once I use one, that I’ll likely become addicted, a tech trait I covet. But the smell [...]

I prefer to not blog about people who blog. I fear that journalistic authenticity or insight deteriorates in quality like making a copy of a faxed copy. 
Although, I came across this image today and found it an incredibly over-simplified yet a refreshingly simplistic view of cultural trends.

When is haggling appropriate? At car dealerships, tourist traps, and perhaps with your cable provider. But, haggling is becoming more and more common with retailers suffering. A writer from the New York Times had one such experience at Best Buy this weekend. He was able to negotiate down his 42″ LG Plasma and also include a [...]

Once in awhile, I wax poetic and unfairly find the common threads with life’s raison d’être and a brand’s raison d’etre - this is one of those times.  
I currently find myself amidst a brand positioning assignment conducting the customary executive workshop, competitive research and messaging analysis. While I believe highlighting strengths and finding a market opportunity [...]

When speaking of luxury, one typically thinks of Prada, BMW, or perhaps Eames. When speaking of technology, does “luxury” come into play? Typically not, says Tim Herbert, senior director market research for CEA (Consumer Electronics Association).
One difference between CE and other markets like jewelry is CE products are considered more necessity than luxury in many [...]

A harmonious marriage was released today, Skype has finally launched on the iPhone. The free app will be available shortly on ITunes making it easy to see your loved ones and business types while going about your daily life (barring you are close to a Wi-Fi source as the video capability won’t work over your [...]

Yesterday, Nokia released images of the fully-functioning song-inspired winners of the Nokia Music Almighty Headset Competition - an ingenious idea developed by Wieden + Kennedy London. The competition began last year, in which 6,000+ entrants crafted their Nokia Bluetooth headset around inspiring songs such as Daft Punk Robot Rock or Kelis Milkshake (one looking almost [...]

While flipping through the pages of Fast Company’s April 2009 issue, this clip to the left caught my eye. The Zikmu, by Parrot looks like two big trumpets with a small ipod on the top. The cool look made me dig further to find a product launch flash site and an inspiring video from Philippe Starck himself. 
As [...]

I flew Virgin America over the weekend, my airline of choice. I will spend just a little extra to use the simple kiosks stands equipped with orchids, sit at the gate as Coldplay fills the air and walk onto the plane where the purple glow feels cozy and comforting. I always sit down in my seat, excitedly [...]

As mentioned in my blog on March 11th, Cisco has squelched the rumor of acquiring Pure Digital Technologies, the makers of the ever-so-simple Flip Video mini camcorder, by publicly announcing the $590 million agreement. Cisco used this announcement to also address their commitment to the consumer electronics space and plan to become a house-hold name [...]

Last year, Philips released a series of LCD TVs called the “Design Collection.” With similar strategies as outlined in my Adamo blog, the brand wanted to further appeal to the females whose CE influence and purchase power would strengthen their position in the evolving technology market. According to Philips’ research, 98 percent of women consider [...]

As the iPhone OS 3.0 will no doubt steal the blogosphere today, I thought it important to give some well deserved credit to the other white meat - the new PC debut, Adamo by Dell. There has been great anticipation to the official release and finally they are available today.
The Adamo, latin for “to fall in [...]