October 13th, 2011 | by Remy Allis | published in Brand Marketing
Once in awhile, I wax poetic and unfairly find the common threads with life’s raison d’être and a brand’s raison d’etre - this is one of those times.
I currently find myself amidst a brand positioning assignment conducting the customary executive workshop, competitive research and messaging analysis. While I believe highlighting strengths and finding a market opportunity are [...]
October 5th, 2011 | by Remy Allis | published in Brand Marketing
Nokia - HK Honey from The Silentlights on Vimeo.
Purifying the elements.
Deconstruction the human cause.
Writing naked.
Painting the environment.
Respecting the audience.
Fearlessness.
June 28th, 2011 | by Remy Allis | published in Brand Marketing
As a three time entrepreneur, two service businesses and one product, I can attest to the at times insurmountable challenges that this journey provides. For every small up there can be an equal or exponential down. The emotional exhaustion, financial insecurity, and overwhelming responsibility can derail the best of us. For those that have made [...]
