New Research on B2B Marketing Strategies
July 23rd, 2011 | Published in Effects of Recession
After perusing a topline report for “B-to-B Marketing in 2010: Trends in Strategy and Spending” by MarketingProfs/Forrester Research, I thought one chart important to share with my readers. It points to a significant increase in developing digital tactics due to more cost-efficiency and targeted reach. While communicating digitally is certainly predominant, you can see marketing leaders are continuing to keep an integrated campaign with PR, tradeshows/conferences, direct mail, and print remaining relevant.
Marketing leaders spending mix for start-up to mid-cap companies.
What I thought even more interesting was their spend didn’t equate with what they deemed the best drivers of leads and brand awareness respectively. More on this in next weeks’ blogs.
