• Home
  • Categories
    • Brand Research
    • Consumer Electronics
    • Effects of Recession
    • Green Technology
    • Marketing to Women
    • Technology Branding
  • Subscribe via RSS

Evolving Vernacular List for 2010

July 8th, 2009  |  Published in Consumer Electronics, Effects of Recession, Technology Branding

The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream.  I welcome comments and additions.

  1. “Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A derivative of this burgeoning optimism is currently seen throughout airport billboards citing, “when the dust has settled.”
  2. Latency. A time delay between the moment something is initiated, and the moment one of its effects begins or becomes detectable. Specifically linked to the challenges in the growth and standardization of the data center market.
  3. Recession warriors/heros. Those that fought to pull society out of a downturn including government officials, entrepreneurs and the everyman.
  4. Transformation. A fresh word to replace “innovation” or a way to describe rebirth (e.g. environmental transformation, cultural transformation, cellular transformation)
  5. Augmented reality. A field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. A hot topic currently in advertising and gaming to create an interactive consumer experience.

Leave a Response

Background

  • Remy Allis Background

Recent Posts

  • New Research on 2009 B2B Marketing Strategies
  • Toiling Over Choosing a Name
  • Evolving Vernacular List for 2010
  • The Power of a (Brand) Image
  • 10 Worst Innovation Mistakes In A Recession
  • A.P.I.M.: A Practice in Meaning (aka KISS)
  • The Expensive New Agency Model
  • The Magic of Connecting Subcultures
  • Della To Capture Female Netbooker
  • Reflecting on Redefined Consumer Sensibilities

10 worst mistakes that quell innovation:

10 Fire talent.
9 Cut back on technology.
8 Reduce Risk. Give into the instinct to be conservative.
7 Stop new product development.
6 Replace growth-oriented CEOs with cost-cutting CEOs.
5 Retreat from globalization.
4 Replace innovation as key strategy.
3 Change performance metrics.
2 Reinforce hierarchy over collaboration.
1 Only look internally for change.
Welcome to Allis Inc.

Archives

  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009

Categories

  • Brand Research
  • Consumer Electronics
  • Effects of Recession
  • Green Technology
  • Marketing to Women
  • Technology Branding
Subscribe


©2010
Powered by WordPress using the Gridline Lite theme by Graph Paper Press.