Evolving Vernacular List
July 8th, 2009 | Published in Consumer Electronics, Effects of Recession, Technology Branding
The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream. I welcome comments and additions.
- “Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A derivative of this burgeoning optimism is currently seen throughout airport billboards citing, “when the dust has settled.”
- Latency. A time delay between the moment something is initiated, and the moment one of its effects begins or becomes detectable. Specifically linked to the challenges in the growth and standardization of the data center market.
- Recession warriors/heros. Those that fought to pull society out of a downturn including government officials, entrepreneurs and the everyman.
- Transformation. A fresh word to replace “innovation” or a way to describe rebirth (e.g. environmental transformation, cultural transformation, cellular transformation)
- Augmented reality. A field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. A hot topic currently in advertising and gaming to create an interactive consumer experience.
