July 23rd, 2009 |
by Remy Allis |
published in
Effects of Recession
After perusing a topline report for “B-to-B Marketing in 2009: Trends in Strategy and Spending” by MarketingProfs/Forrester Research, I thought one chart important to share with my readers. It points to a significant increase in developing digital tactics due to more cost-efficiency and targeted reach. While communicating digitally is certainly predominant, you can see marketing [...]
July 17th, 2009 |
by Remy Allis |
published in
Technology Branding
One of the most subjective processes in launching a new company/product is choosing a name. One that encapsulates the brand promise, product portfolio, personality, values, etc. and accelerates the company/product to an increased state of value.
Before proceeding down this often treacherous path, take a common-day example to heart. Think of the last time you chose [...]
July 8th, 2009 |
by Remy Allis |
published in
Consumer Electronics, Effects of Recession, Technology Branding
The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream. I welcome comments and additions.
“Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A derivative of this burgeoning optimism is currently [...]
