June 29th, 2009 | by Remy Allis | published in Technology Branding
While reading this month’s Inc. issue, I came across a very powerful visual that stood apart from all of the images of leisurely entrepreneurs seeming intelligent. The image looked like a mesh between a paperclip and a leveling tool.
What pulled me in further was a quote by the CEO stating, “Your physician has a lot [...]
June 29th, 2009 | by Remy Allis | published in Effects of Recession, Technology Branding
A post in Business Week Online earlier this year, is worth reblogging. Bruce Nussbaum, is a seasoned writer who focuses on innovations in all areas - technology, service, design, communication, etc. His articulation of the 10 worst mistakes you can make in a recession are a perspective refreshment as we enter the second half of 2009 [...]
June 5th, 2009 | by Remy Allis | published in Technology Branding
As someone heavily involved in B2B technology branding, I dream in acronyms.
It seems that for every million in company revenue, 10-20 acronyms can be born. While I understand the short-hand exercise and quite honestly many would be writing all day to spell out each acronym, I also believe we begin to wear them like [...]
June 3rd, 2009 | by Remy Allis | published in Effects of Recession
With the influx of freelancers symptomatic from the outflux in agency layoffs, there is a new agency business model emerging. One that won’t be beneficial to clients.
A hypothesis: A large client comes to an agency needing a campaign including TV, print, digital, and/or buzz. A couple years ago, the agency would have created a highly complex Excel spreadsheet [...]
