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Archive for April, 2009

Adopting the Mainstream Adoption Curve

April 29th, 2009  |  by Remy Allis  |  published in Consumer Electronics

I prefer to not blog about people who blog. I fear that journalistic authenticity or insight deteriorates in quality like making a copy of a faxed copy. 
Although, I came across this image today and found it an incredibly over-simplified yet a refreshingly simplistic view of cultural trends.

Retail Associates Provide Marketing Genius

April 28th, 2009  |  by Remy Allis  |  published in Consumer Electronics, Effects of Recession

When is haggling appropriate? At car dealerships, tourist traps, and perhaps with your cable provider. But, haggling is becoming more and more common with retailers suffering. A writer from the New York Times had one such experience at Best Buy this weekend. He was able to negotiate down his 42″ LG Plasma and also include a [...]

Post-slacking: The Best Buy Guy Debacle

April 14th, 2009  |  by Remy Allis  |  published in Effects of Recession

For my faithful followers (in the millions now! ;)), my sincerest apologies for slacking on keeping up with my blog. Since we last spoke, I’ve had two things happen:

I’ve been busy practicing what I preach
I had my laptop stolen by the Best Buy Guy

Ok, maybe not a Best Buy Guy specifically, but a guy/girl who [...]

Brand Positioning: Finding the passion

April 7th, 2009  |  by Remy Allis  |  published in Consumer Electronics

Once in awhile, I wax poetic and unfairly find the common threads with life’s raison d’être and a brand’s raison d’etre - this is one of those times.  
I currently find myself amidst a brand positioning assignment conducting the customary executive workshop, competitive research and messaging analysis. While I believe highlighting strengths and finding a market opportunity [...]

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Recent Posts

  • New Research on 2009 B2B Marketing Strategies
  • Toiling Over Choosing a Name
  • Evolving Vernacular List for 2010
  • The Power of a (Brand) Image
  • 10 Worst Innovation Mistakes In A Recession
  • A.P.I.M.: A Practice in Meaning (aka KISS)
  • The Expensive New Agency Model
  • The Magic of Connecting Subcultures
  • Della To Capture Female Netbooker
  • Reflecting on Redefined Consumer Sensibilities

10 worst mistakes that quell innovation:

10 Fire talent.
9 Cut back on technology.
8 Reduce Risk. Give into the instinct to be conservative.
7 Stop new product development.
6 Replace growth-oriented CEOs with cost-cutting CEOs.
5 Retreat from globalization.
4 Replace innovation as key strategy.
3 Change performance metrics.
2 Reinforce hierarchy over collaboration.
1 Only look internally for change.
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