As the iPhone OS 3.0 will no doubt steal the blogosphere today, I thought it important to give some well deserved credit to the other white meat - the new PC debut, Adamo by Dell. There has been great anticipation to the official release and finally they are available today.

"A union of advanced technology and exquisite design, Adamo was inspired by an irrepressible love of engineering."

The Adamo, latin for “to fall in love with,” has created a powerful identity through striking design, fashion-forward imagery, and vibrant language like perfect chemistry, inner strength and quick wit. Their website is as much a photographer’s portfolio as it is about product worship. They’ve concentrated on the connection between consumer and technology even guiding them through the phases of relationships - “encounter,” ” discover,” “admire,” and “commit.”  Dell also created a partnership with Tumi for accessories, which certainly elevates the Adamo through brand association. This is a far cry from “dude, you gotta get a Dell.”

The Adamo has two key ingredients for success:

1. They’ve leveraged strong marketing insight to develop an androgynous yet completely engaging product strategy (which will help me further explain to clients the need to capitalize on more female-relatable characteristics while not being feminine) 
2. The product design (and packaging) completely pays off the marketing strategy and seems effortless in its insightful details (backlit scalloped keys, ultra-slim, use of authentic materials like aluminum and glass)

Although, there are a couple of items that are still questionable:

1. The weak(er) technical specs, primarily the 1.2GHz and 1.4GHz processor, have certainly created some side by side comparisons.  I look forward to hearing user reviews, specifically from more life/work consumers, as to whether or not they see a bottleneck in the speed of these machines.
2. The price will inevitably decrease after the influencers purchase the initial models and there is a plateau in sales. They will need to hold strong with their pricing strategies to not devalue the product launch or the materials used for the quality tactile experience.

If anyone has purchased an Adamo, please contact me, as I’m still skeptical that Dell can deliver on such a powerful product. I have hope, but “love is a crazy thing” (not often you can quote Pink.)