Mainstreamed TechFascination
March 10th, 2009 | Published in Consumer Electronics
If you missed Engadget Editor-in-chief Joshua Topolsky on Late Night with Jimmy Fallon, you didn’t miss much. Their energized tête-à-tête at CES didn’t carry over to national television, it became a lovefest over the not-yet-available Palm Pre. As this type of mainstreaming of technology fascination becomes a staple on talk TV, it will be a creative challenge to bring the experience to the at-home audience. CE brands pay hefty production budgets to dynamically convey functionality through online demos and TV spots, the user-driven on-screen demo is a huge opportunity and needs to be better supported.