Comments on: Importance of retail strategy in down market http://blog.allisinc.com/2009/03/06/importance-of-retail-strategy-in-down-market/ I'm a consultant specializing in advanced technology and consumer electronics. Wed, 17 Mar 2010 23:20:43 +0000 http://wordpress.org/?v=2.7 hourly 1 By: alfredo muccino http://blog.allisinc.com/2009/03/06/importance-of-retail-strategy-in-down-market/comment-page-1/#comment-37 alfredo muccino Thu, 19 Mar 2009 17:47:21 +0000 http://blog.allisinc.com/?p=609#comment-37 I believe that brands need to evolve the relationship with consumers at retail and take advantage of the connected world that we live in...and that there are many opportunities to shine in this arena. The growth in the influence of social media in our society has a strong connection to consumer behavior...and brands that understand how to leverage the online experience with an in-store experience will benefit greatly from this convergence. This includes use of community building and loyalty / reward programs...viral marketing...mobile widgets...e-couponing...etc. The possibilities for consumer engagement at retail have never been more exciting...and the landscape is continuously changing...which means that there are opportunities to break new ground and stand out from the rest. Alfredo Muccino Chief Creative Officer www.liquidagency.com I believe that brands need to evolve the relationship with consumers at retail and take advantage of the connected world that we live in…and that there are many opportunities to shine in this arena.
The growth in the influence of social media in our society has a strong connection to consumer behavior…and brands that understand how to leverage the online experience with an in-store experience will benefit greatly from this convergence. This includes use of community building and loyalty / reward programs…viral marketing…mobile widgets…e-couponing…etc.

The possibilities for consumer engagement at retail have never been more exciting…and the landscape is continuously changing…which means that there are opportunities to break new ground and stand out from the rest.

Alfredo Muccino
Chief Creative Officer
http://www.liquidagency.com

]]>