February 9th, 2009 | by Remy Allis | published in Brand Research
Vanilla cupcake at Magnolia Bakery, NYC (Flickr: vicenakina)
I believe many marketers and agencies have a more difficult time defining their brand than their clients’ brands. They truly believe that if they create a “vanilla” brand or go the “non-brand” brand approach that they can attract any clients of any size with any products/services. I challenge [...]
February 6th, 2009 | by Remy Allis | published in Marketing to Women
I had decided at the beginning of this week that I wouldn’t blog about Super Bowl XLIII for several reasons:
1. It’s not really about technology, although you subconsciously looked at the logo on your TV at least 50 times
2. Everyone is writing about it
3. I’m definitely a fair-weather football enthusiast - the food and people-watching [...]
February 5th, 2009 | by Remy Allis | published in Brand Research, Technology Branding
When I first began as a brand planner at DDB in Seattle some 10+ years ago, I spent months collecting insights into what consumers thought about brands - at the most elementary form was word-association. This type of impromptu visceral reaction gave an interesting glimpse into how the brand fit into the target’s life (or [...]
February 4th, 2009 | by Remy Allis | published in Marketing to Women
Maybe a bad morphing of “Innovate or Die” but of critical importance none-the-less. As CE sales are forecasted to decrease by .6% in 2009 (Consumer Electronics Association, Jan ‘09), now is the time to be in tune with what consumers want. And by consumers, I mean women. Women buy 57% of consumer electronics, but influence [...]
