Wii Fit party (Flickr:.imelda)

Long are the days of the Tupperware party, Wii Fit parties are now the craze.

Savvy videogaming marketers are seeing the opportunity to target products towards females, specifically boomers. With the Wii supporting messages of fitness, mental agility and social interaction, women have flooded the gamers market.

A new study by Packaged Facts released on January 15th, states:

“America’s videogame market has witnessed an influx of new gamers who do not fit the stereotype of being slacker young males. In reality, approximately 114 million American adults, or 52% of the adult population, play videogames and the prototypical gamer is now as likely to be a woman as a man.”

As a woman who used to play Pong on an Atari, gaming brands should have thought about this opportunity decades ago. With the alignment of market opportunity, product development and an understanding of female purchase behaviors, many other male-focused brands could leverage this cash cow.