February 27th, 2009 | by Remy Allis | published in Marketing to Women
I watched the “Beat the BS” video yesterday for the Nike Women Gamechangers campaign which highlights historical gender stereotypes that have prevented equality for women in sports over the years. What’s meant to be an over-the-top satirical video about the fragility and naivety of women left me irritated.
Mind you, not irritated about the “male-dominated” world women [...]
February 26th, 2009 | by Remy Allis | published in Consumer Electronics
In watching un-DVRed, prime-time TV last night (a rarity), I saw my first spot for the Verizon Hub. I know it’s been out for awhile (almost a month), but I hadn’t yet seen their advertising. (As a side note, I couldn’t remember the URL at the end of the spot, so I typed in “Verizon [...]
February 25th, 2009 | by Remy Allis | published in Consumer Electronics
I love leaving a brand experience and thinking “man, they’ve thought of everything.” In the last week, I’ve had two of those such moments. Even after repeat visits. Both in my SF backyard.
Benefit Cosmetics
Benefit is an international, mid-priced, ultra-girly cosmetic brand that serves up unique products like lip stain, face primer and complexion enhancers. They create cheeky [...]
February 24th, 2009 | by Remy Allis | published in Marketing to Women
Without giving up the magic of Allis, I want to share some subtle and overt ways to make a brand more female-targeted (which does not mean male-alienating) and allow CE companies to capitalize on the $80B spent by this consumer.
Branding:
Find a unique way to connect individually with a woman (Costco called 1M people that bought [...]
February 23rd, 2009 | by Remy Allis | published in Consumer Electronics, Technology Branding
As a brand specialist in consumer electronics, almost every meeting I’m in with the CMO or VP of Sales they say “we’re in the technology business, so we should probably have a good website.” How many at the time of this statement have a good website? Almost zero.
But, the more important question is what is [...]
February 20th, 2009 | by Remy Allis | published in Effects of Recession
A great anti-gadget message.
February 19th, 2009 | by Remy Allis | published in Consumer Electronics
As a follow up to my Feb. 11th blog, Boomers the new gamers, a Nielsen’s study was released this week confirming the Wii’s pull to bring new estrogen-powered gamers into the market. The study also shows how segmented the gaming system market has become with Wii appealing to boys age 6-11 and women age 25-34, Xbox [...]
February 18th, 2009 | by Remy Allis | published in Consumer Electronics
While reading the San Francisco Business Times this past week, I came across an article that highlighted the success of a Bay Area consumer electronics company - specifically marketing breathalyzers. The company is KHN Solutions and has a “grew out of my house” entrepreneurial story. It reminded me of a blog from Seth Godin asking “which comes first, the [...]
February 17th, 2009 | by Remy Allis | published in Consumer Electronics
In the first ads of the third phase of Microsoft’s $300 million ad campaign, Kylie (4 years old) and Alexa (7 years old) drive home the “ease-of-use” product benefit. While I am another anti-Microsoft proponent, I do believe this campaign is fresh, endearing and states a clear message. Bravo.
But do good commercials make a good [...]
February 16th, 2009 | by Remy Allis | published in Consumer Electronics
Kodak should be sending the Oldest First Daughter many thanks for her support of their Kodak EasyShare M893.
Malia Obama is a good case study that depicts how fluid technology is to a younger generation. According to newly released statistics presented at the Consumer Electronics Show - Kids @ Play Summit, by PEW Internet and American Life Project, teens technology prowess [...]
February 13th, 2009 | by Remy Allis | published in Consumer Electronics, Effects of Recession
With my daily reading on CE blogs and news sites, I visually cringe when reporters or bloggers use the word gadget. Some use it in their title, like this blog “Shiny Shiny: A Girl’s Guide to Gadgets,” and some use it when describing the entire CE category.
I looked up the word at dictionary.com and Merriam-Webster [...]
February 12th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
Last year I walked into Best Buy in search of a TV.
I went in with an open mind (this was also the opportunity to do a little research), setting my criteria at simply buying a piano black, big-ish, LCD HDTV. Being in the industry I understand resolution, contrast ratio, and the need for inputs for [...]
February 11th, 2009 | by Remy Allis | published in Consumer Electronics, Marketing to Women
Long are the days of the Tupperware party, Wii Fit parties are now the craze.
Savvy videogaming marketers are seeing the opportunity to target products towards females, specifically boomers. With the Wii supporting messages of fitness, mental agility and social interaction, women have flooded the gamers market.
A new study by Packaged Facts released on January 15th, states:
“America’s [...]
February 10th, 2009 | by Remy Allis | published in Marketing to Women
In New York Times Magazine this week, photographer Paolo Pellegrin captures iconic shots of Oscar-nominated celebrities in their daily life. While their “daily life” is different than ours and certainly these pictures are pushed for artistic reasons, this photograph of Penélope Cruz is a great depiction of technology as an every-day accessory.
February 10th, 2009 | by Remy Allis | published in Marketing to Women
According to research from Integrated Media Measurements, women aged 30-39 are most likely to multitask using their laptop and TV simultaneously, doing so an average of 23.3 minutes a day. While at first glance, this may seem like a trivial fact, but it debunks myths that teens or men are the multi-media hounds.
A great insight [...]
