A great quote by Seth Godin author of marketing “bibles” like Purple Cow, Free Prize Inside and Small is the New Big.
“If the marketplace isn’t talking about you, there’s a reason. If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.
The reason is that you’re boring. (I [...]

Are the problems brand or technology driven for Zune?
With the iPod selling 22MM in Q4 2008 (a record for Apple), surely you would think Microsoft shared in that growth with Zune at a lower price point and more benefits (see 1) such as better video play-back, larger interface and wi-fi. Although revenue for Zune has [...]